Unique program in the surf apparel space from Rapanui, an “Award-Winning Eco-fashion brand from on the Isle of Wight, described by the Guardian as ‘Bang on Trend'”, whereby customers can return their used Rapanui goods for credit towards new Rapanui gear. Not sure how much of an impact this program will have as the give-back is limited to the recycling of Rapanui product, but it’s a step in the right direct and, more importantly, the brand is on point with their ethos and sustainability – https://rapanuiclothing.com/sustainability/. Would love to see a surf retailer with the financial and logistically support of the brands undertake a program such as H&M which recycles/donates apparel from any brand – http://about.hm.com/en/About/sustainability/commitments/reduce-waste/garment-collecting.html.
Re-post from Surfers Village – “Rapanui material recover plan finds old clothes“
As part of its ‘Incentivised material recovery’ plan, Rapanui is rewarding customers with store credit for sending back their Organic, ethically made clothing. “Our customers look forward to each new season but it seems a shame that our products end up unused in the wardrobe after 6 months” says designer Martin Drake-Knight.
“It means there’s a conflict between fashion and the environment. We want to heal that and find a way for people to enjoy shopping, and fashion, without creating mountains of waste.”
Rapanui’s dedicated site, backtorapanui.com will allow customers to free post their old products back to the fashion brand in return for a fiver, which can be put towards a purchase from the new season. The company already makes it’s T-shirts, tops and sweats from 100% certified organic cotton in an ethically accredited, wind powered factory and is won national recognition for its social impact helping youth unemployment.
Rob Drake-Knight, co-founder says “For us it’s just about finding a better way. If we can help customers out by saving them money, and it helps the company with return customers, great. Best of all it means that we have a chance to to take control of our waste stream and reuse, repurpose or recycle and means more people get new clothes to look great and feel great in too.”
“It’s another way we’ve proved that sustainability and fashion don’t have to be in conflict. All it takes is some creative thinking.”
The Rapanui Tie-Dye Collection is out today and features a range of fresh new prints on organic, ethical materials made in a wind powered factory.
Customers owning old Rapanui products can return for recycle at http://Backtorapanui.com. They do not need a receipt or proof of purchase, and the product will be taken in any condition.