Last year Adidas teamed up with Parley for the Oceans to start work on the world’s first shoe created from plastic recovered from the ocean. They released the prototype last summer and earlier this week on World Oceans Day they announced the first run of the Adidas x Parley trainers.
Created from plastic waste collected across the Maldives along with illegal gillnets recovered by Sea Shepherd Global during their Operation Icefish, the Adidas x Parley trainer is apparently up to the comfort standards of Adidas’s entire line of sneakers. The bottom part of the shoe is Adidas’s foam boost sole and represents the only part of the sneaker that is not made from recycled plastic.
Offering the initial 50 pairs via an Instagram giveaway, this is merely a first step for the collaboration as they hope to scale the project up in the near future. Check out the giveaway below. You have till July 31 to submit your video entry.
Together with adidas, we turned deadly fishing gear into a revolutionary pair of shoes. The adidas x Parley shoe is the first ever made with Parley Ocean Plastic. 50 pairs are available for you to earn. Here’s how: Step 1: Learn about the Parley Ocean Plastic program and AIR Strategy at www.oceanplastic.com Step 2: Create a video statement to inspire others to join the movement: > Tell us why you love the oceans > Make a pledge to fight ocean plastic pollution > Show us one single-use plastic item you will ban from your life. Step 3: Upload your video to Instagram. Use the hashtag #ParleyAIR. Add @adidas + @parley.tv in the text. You have until July 31, 2016 to enter. Full contest details at link in bio. #ParleyAIR #adidasxParley
A photo posted by Parley for the Oceans (@parley.tv) on
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