Women’s Surfing Industry Icon Maritxu Darrigrand Appointed Board President of Keep A Breast Europe
Los Angeles, CA – The Keep A Breast Foundation™, a nonprofit organization dedicated to empowering young people around the world with breast health education and support, is proud to announce that surfing industry legend Maritxu Darrigrand has been appointed president of the board of directors for the organization’s European arm.
In her new role, Darrigrand serves as the organization’s primary representative in Europe, leading all operational activities, overseeing educational efforts and fundraising events including art shows, concerts and golf tournaments. She will supervise the development of new programs including a self-check campaign during Breast Cancer Awareness Month in October and in-school workshops informing young people on the dangers of chemicals in their environment via Keep A Breast’s Non Toxic Revolution.
“Maritxu has inspired generations of girls and young women, and we are thrilled to have someone of her legendary stature formally on our team,” says Shaney jo Darden, Founder of Keep A Breast. “We’ve had her support over the past decade in an informal capacity, and now with her leadership we look forward to educating more young people than ever on the importance of breast health.”
“I have always been inspired by the Keep A Breast Foundation’s ability to reach its audience creatively and authentically, in ways that make a lasting impact,” says Darrigrand. “I am thrilled to take the helm in Europe as we educate and empower a new generation of young people.”
Background on Maritxu Darrigrand: Born in Africa, Darrigrand moved to Biarritz, France at the age of 16 as the seaside town was on brink of becoming Europe’s first major surfing destination. A natural in the water, Darrigrand went on to become France’s women’s national champion in 1979. Her love for the sport propelled her career far beyond that of a professional athlete as she helped shape European surf culture for generations to come. She singlehandedly introduced U.S. surf movies to a new continent by securing screenings in theaters and at festivals throughout France. Her keen intellect and passion for an active lifestyle then led her to work with some of the biggest names in the business, including Quiksilver, Rip Curl and Lightning Bolt, which she helped introduce in Europe. In 1990, she solidified her status as a pioneer in the women’s surf industry by overseeing the European launch of Roxy as the brand’s Director of Marketing.
And the world of female professional surfing comments…
“Maritxu is a mother figure of the women’s surf culture. From business to soul she has a unique approach that melts the hearts of everyone around her,” says Leah Dawson, Keep A Breast Athlete Ambassador, professional surfer and filmmaker. “As a woman and a surfer, I’m excited to see how her leadership will provide Keep A Breast with incredible resources and growth.”
“Maritxu is a true role model in every aspect — worldly, brilliant, passionate, philanthropic and dedicated to supporting women in surfing and the planet at large. We are so lucky to have people like her inspiring us all to make positive change and stand up for what we believe in,” says fellow Keep A Breast Athlete Ambassador Kassia Meador.