Patagonia’s new film, Unbroken Ground, explores agriculture, and its effect on our planet
Maybe you’ve seen one of the many documentaries concerning the sorry state of our planet. Maybe you’ve seen politicians on television, debating whether or not climate change is real of not. While one side debates the merits of potential solutions, the other side; well… they debate whether or not the phenomenon is occurring. I’ll leave you to figure out which is which. The fact of the matter is, something very dangerous is going on, and citizens, brands, governments are doing what they can to figure out what is going on. One company opening our eyes is Patagonia, whose new film, Unbroken Ground, takes a closer look at agriculture, and the effect that humans are having on the planet through their food practices. The bottom line is that climate change is something we can’t ignore: it’s happening. Yes, our climate and atmosphere have fluctuated before. It’s expected that there be a bit of change as the years go by. What’s so frightening about the climate change that’s happening now, however, is the rapid pace at which it advances.
The Inertia explains that this film is part of Patagonia’s Provisions project, and according to “founder Yvon Chouinard does a few things: ‘It only makes sense that we’d want to share some of our favorite food with our customers,” he wrote. “But that’s just the beginning; we also believe there is great opportunity—and an urgent need—for positive change in the food industry. With Patagonia Provisions, our goals are the same as with everything we do: We aim to make the best product, cause no unnecessary harm, and perhaps most important, inspire solutions to the environmental crisis.’ ”
Our food choices are deeply connected to climate change. Food will play a critical role in the next frontier of our efforts to solve the environmental crisis.
Join us to celebrate the release of Unbroken Ground, a compelling new film by Chris Malloy that explores four areas of agriculture that aim to change our relationship to the land and oceans. Following the 25 minute film, hear from a panel of speakers and taste Patagonia Provisions’ organic food sourced from our partners featured in the film.
SAUSALITO, California. (August 1, 2016) – Patagonia Provisions today announced the release of Unbroken Ground – a 25-minute film that explores the critical role food plays in finding solutions to the environmental crisis. The vast majority of our food is produced using methods that reduce biodiversity, decimate soil and contribute to climate change. Patagonia Provisions believes that food can and should be grown, harvested and produced in ways that restore the land, water, wildlife and human health. Directed by Chris Malloy of Farm League, Unbroken Ground tells the story of four pioneering groups – and the people behind them – leading the way with regenerative agriculture, restorative grazing, new crop development and selective-harvest fishing.
The film starts with Wes Jackson, founder of The Land Institute, who through the development of perennial-grain crops is working on a new type of agriculture that will save soil from being lost or poisoned. In the words of Yvon Chouinard, “Wes is doing the most important thing in agriculture in the last 10,000 years.”
Moving to the Great Plains of South Dakota, Dan & Jill O’Brien of Cheyenne River Ranch are working at the forefront of restorative grazing. Having witnessed the environmental degradation that comes with cattle ranching for so many years, the O’Briens decided to bring the free-roaming buffalo back to their native homeland, offering an alternative to the industrialized food system while also preserving the Great Plains.
In Washington State’s fertile Skagit Valley, Stephen Jones, director of The Bread Lab, is focused on diversified crop development. Jones is developing diversity in locally grown organic grains to determine which perform well for farmers and which are most suitable for craft baking, malting, brewing and distilling. Jones’ work was profiled in a highly-acclaimed New York Times Magazine piece in 2015.
Lastly, selective-harvest salmon fishing is highlighted through the work being done by Ian Kirouac, Keith Carpenter and Riley Starks of Lummi Island Wild. Through a process called reef-netting, fishermen are able to harvest the targeted fish species while allowing non-targeted species to be released unharmed. This technique has been used for thousands of years by the First Nations people of Lummi Island. Lummi Island Wild Cooperative’s mission is to promote the respectful and responsible harvesting of wild salmon and to protect the environment for future generations of fish and people.
“Revolutions start from the bottom. They never start from the top,” notes Patagonia founder Yvon Chouinard in the film. “At the bottom are these people who are willing to break the paradigm. Putting a small group together, all believing in the same thing, all going in the same direction… you can’t believe what we could accomplish with that.”
“We believe in the work and passion the people in Unbroken Ground bring to changing how food is produced,” said Birgit Cameron, director of Patagonia Provisions. “As our business grows, we’re committed to developing partnerships with likeminded farmers, ranchers, fishermen, scientists and chefs to create delicious food that’s good for both people and planet.”
About Patagonia Provisions
In 2012, Yvon Chouinard launched Patagonia Provisions to offer ethically and sustainably sourced delicious food products. Patagonia Provisions, based in Sausalito, California, is reexamining best practices in food sourcing, working with like-minded advocates and producers to find solutions to the important environmental issues facing the food industry. Wild Lummi Island Pink Salmon complements Patagonia Provisions’ growing line including Buffalo Jerky, fully-cooked Wild Sockeye Salmon, Tsampa Soup, Green Lentil Soup, Black Bean Soup and three flavors of Fruit + Nut Bars.
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $68 million in grants and in-kind donations to date.