Absolute Board Co. (Absolute) announces the launch of its latest I Ride I Recycle Penny Skateboard limited edition complete now available online and in select U.S. retailers. This innovative and eco-friendly skateboard is the result of the second collaboration for Absolute Board Co. brand Penny Skateboards and Art Of Board (AOB). The new 27” board is made with a 100% recycled plastic deck, quality hardware and eye-catching graphics custom designed by AOB. Sales generated from this board will help fuel AOB’s skateboard recycling program, I Ride I Recycle.
The inspiration behind the graphics for this board evolved from conversations between Penny and Art Of Board to create a pattern that evoked an “under the sea” vibe. A fish scale tile pattern was designed by using actual recycled skateboard imagery to create an eye catching, original, sustainable design story to appeal to skaters, surfers, Penny collectors and artists.
“We are excited about this collaboration on many levels,” stated Art of Board co-founder Bruce Boul. “Penny is introducing skateboarding to kids and people of all ages across the globe, so it’s a great way for us to educate and reach more skateboarders and introduce them to the importance of recycling their broken or used boards with I Ride I Recycle.”
The limited edition skateboard is available now through key retailers in the United States and online at www.pennyskateboards.com. To learn more about I Ride I Recycle, please visit www.artofboard.com or www.irideirecycle.com.
About Art of Board
Art of Board is an international design brand that specializes in the design and collaboration of artisan tile surfaces, textiles and wall coverings for retail, hospitality, commercial and residential environments. The company is headquartered in Hanover, PA and has offices in Orange County, CA. Inspired by skateboard and surf culture and fueled by our grassroots skateboard recycling movement, Art of Board seeks to empower our communities and customers. Our brand tells the story of lifestyle, art and recycling. I Ride I Recycle (our movement) is aimed at saving wood waste from landfills and helping the community that gives Art of Board life. Product sales keep our movement going, our lights on, and our business moving forward so we can support skate and surf-related charities, local shops and parks. And the cycle continues. Art of Board is honesty, integrity and proof that AUTHENTICITY IS NOT DEAD. For more information, visit artofboard.com.
About Penny Skateboards
Founded in 1998 by Ben Mackay, Absolute Board Co designs and markets some of the most reputable and authentic brands in the industry, including Penny Skateboards, Z-Flex, Uppercut Deluxe and Seven Skates. Its Brands are sold in over sixty countries worldwide with offices and production facilities in Australia, UK, USA, China and Taiwan. For more information, visit pennyskateboards.com.
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