It’s here again: Black Friday. The single day of the year must of us conservationist, outdoor-types love to hate.
Instead of celebrating a day of gluttony, there are a handful of action sports companies that are looking to change the equation.
Hipcamp will waive service fees as part of their Black Friday deal
Hipcamp has announced that in celebration of the holidays, service fees will be waived for camping trips taking place between November 26-28.
Hipcamp has made a name for itself in the outdoor industry by making camping accessible to all — taking much of the hassle out of trips by keeping a database of camping locations and dates to book them on their site.
To celebrate the Thanksgiving holiday, the company has offered consumers the chance to reject the “pinnacle of consumerism” that Black Friday has come to represent.
United By Blue replaces “Black Friday” with “Blue Friday”
United by Blue has a brand mission: For every article of clothing sold, the company picks up one pound of trash destroying our natural environment.
This year, United by Blue has decided to flip the script on typical consumerism: they’ll be opening their doors later in the day, and asking customers to dedicate the extra time to a morning cleanup, wherever they may be.
The company has created a cleanup guide, and promises that for their first-ever DIY cleanup initiative, all participants will need is a pair of gloves and a bag.
REI once again closes their store as part of the #OptOutside campaign
REI debuted their #OptOutside campaign in 2015 for the first time.
This year, the outdoor retailer is again encouraging consumers and employees alike to buck the shopping “tradition” of Black Friday, and truly engage in the outdoors.
Outdoor Research launches an Instagram campaign to raise funds for Paradox Sports
Outdoor Research has partnered with REI in its #OptOutside campaign — the brand has launched an Instagram campaign in which anytime a user posts an outdoor photo with the hashtag #OptOutside and #OutdoorResearch, they’ll donate $10 to Paradox Sports, a nonprofit organization that works to create physical adaptive sport communities.
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